Stretching nearly five kilometers along the Mediterranean coastline, Pampelonne Beach has long been the playground of the international jet set and the beating heart of Saint-Tropez’s legendary beach scene. While technically located in Ramatuelle, this pristine strip of golden sand has become synonymous with Saint-Tropez’s glamorous lifestyle and remains one of the most sought-after beach destinations in the world.
A Rich History of Glamour and Fame
Pampelonne’s rise to fame began in the 1950s when Brigitte Bardot filmed “And God Created Woman” on its shores. The beach’s transformation from a quiet fishing village backdrop to an international symbol of French Riviera chic happened almost overnight. Today, it welcomes over 30,000 visitors daily during peak season, with about 27 exclusive beach clubs dotting its coastline.
Getting There & Practical Information
- Location: 5 km south of Saint-Tropez in Ramatuelle
- Best time to visit: May to September (peak season: July-August)
- Parking: Multiple paid parking lots available (€5-20 per day)
- Public access: Several free access points between beach clubs
- Facilities: Showers, restrooms, and water sports rentals available
Beach Clubs: The Heart of Pampelonne
Following a major environmental renovation in 2019, Pampelonne’s beach clubs were completely redesigned to better protect the coastal ecosystem. Today’s establishments offer an elevated experience while maintaining harmony with the natural environment.
- Club 55: The original and most famous, known for celebrity spotting and exceptional seafood
- Nikki Beach: Perfect for those seeking a high-energy atmosphere with international DJs
- Loulou: A newer addition featuring Italian cuisine and sophisticated design
- La Reserve à la Plage: Elegant and refined, with a focus on Mediterranean cuisine
- Gigi: Popular among the fashion crowd with its distinctive orange-and-white striped parasols
Activities & Experiences
Beyond sunbathing and people-watching, Pampelonne offers numerous activities for visitors seeking adventure or relaxation:
- Water Sports: Jet ski rental (from €80/hour), paddleboarding (€25/hour), parasailing (€70/person)
- Wellness: Beach yoga sessions at sunrise (€25/class)
- Sailing: Private yacht charters available from the nearby Port de Saint-Tropez
- Wine Tasting: Several nearby vineyards offer tastings of local Côtes de Provence wines
Insider Tips
- Book beach clubs at least one month in advance during peak season
- Morning visits (before 11 AM) offer the most serene experience
- The beach’s south end tends to be quieter and more family-friendly
- Water shoes are recommended due to occasional rocky patches
- Consider visiting in September for perfect weather and fewer crowds
Environmental Initiatives
Pampelonne Beach has become a model for sustainable coastal development. The 2019 renovation project included:
- Restoration of sand dunes and native vegetation
- Implementation of strict building codes for beach clubs
- Installation of eco-friendly drainage systems
- Protected areas for local wildlife
The Bottom Line
Pampelonne Beach remains an unparalleled destination that masterfully balances luxury with natural beauty. While it’s certainly not the most budget-friendly beach experience on the French Riviera (expect to pay €50-150 for a beach bed), the unique atmosphere and world-class service make it worth the splurge. Whether you’re a first-time visitor or a seasoned Saint-Tropez regular, Pampelonne’s allure lies in its ability to offer something for everyone – from peaceful morning swims to glamorous sunset soirées.
For those seeking the ultimate French Riviera experience, Pampelonne Beach delivers an unforgettable combination of natural beauty, luxurious amenities, and that ineffable touch of Saint-Tropez magic that has captivated visitors for generations.